Designing a Data-Driven Platform to Transform Global Chemical Trading
Streamlining supply chains, enhancing decision-making, and reducing risks for commodities prcourement.
Company
Waypoint Commodities
Waypoint Commodities
Duration
2 Months
Tools
Figma, Figjam
Hotjar
LogRocket
Sketch Pad
Team
Product Designer
Frontend Developer
Backend Developer
Developer Operations
Product Manager
Core Responsibilities
Design Strategy
Experience Design
Interviews
Interaction Design
![](https://framerusercontent.com/images/k1RSt2HqRlGf4S4y7uGJ57c.jpg)
![](https://framerusercontent.com/images/k1RSt2HqRlGf4S4y7uGJ57c.jpg)
![](https://framerusercontent.com/images/k1RSt2HqRlGf4S4y7uGJ57c.jpg)
$6m in Series funding
Delivered Minimum Value Product.
Improved Onboarding Experience by 15%
Multiple iteration to improve the onboarding for new customers particularly buyers.
Component Library
Working within a fast paced environment had to deliver component progress while working on features.
Waypoint Commodities is a B2B platform that aims to simplify the complex landscape of commodity trading. The platform connects suppliers and buyers, offering tools for price management, trade details, and a seamless onboarding experience. As the sole Product Designer, I was responsible for designing a user-centric experience that catered to the needs of suppliers, buyers, and admins, while improving efficiency, transparency, and decision-making.
Waypoint Commodities is a B2B platform that aims to simplify the complex landscape of commodity trading. The platform connects suppliers and buyers, offering tools for price management, trade details, and a seamless onboarding experience. As the sole Product Designer, I was responsible for designing a user-centric experience that catered to the needs of suppliers, buyers, and admins, while improving efficiency, transparency, and decision-making.
Waypoint Commodities is a B2B platform that aims to simplify the complex landscape of commodity trading. The platform connects suppliers and buyers, offering tools for price management, trade details, and a seamless onboarding experience. As the sole Product Designer, I was responsible for designing a user-centric experience that catered to the needs of suppliers, buyers, and admins, while improving efficiency, transparency, and decision-making.
Waypoint Commodities is a B2B platform that aims to simplify the complex landscape of commodity trading. The platform connects suppliers and buyers, offering tools for price management, trade details, and a seamless onboarding experience. As the sole Product Designer, I was responsible for designing a user-centric experience that catered to the needs of suppliers, buyers, and admins, while improving efficiency, transparency, and decision-making.
![](https://framerusercontent.com/images/LMoqVuCVhNh2jEudZxibTr9HczA.png)
![](https://framerusercontent.com/images/LMoqVuCVhNh2jEudZxibTr9HczA.png)
![](https://framerusercontent.com/images/LMoqVuCVhNh2jEudZxibTr9HczA.png)
The Challenge
Ability for users to track their shipment after commodities procurement.
Smooth onboarding experience for new Platform users.
Develop an MVP Commodities procurement platform for a two communication between admin and buyers/suppliers
The Challenge
Ability for users to track their shipment after commodities procurement.
Smooth onboarding experience for new Platform users.
Develop an MVP Commodities procurement platform for a two communication between admin and buyers/suppliers
The Challenge
Ability for users to track their shipment after commodities procurement.
Smooth onboarding experience for new Platform users.
Develop an MVP Commodities procurement platform for a two communication between admin and buyers/suppliers
The Challenge
Ability for users to track their shipment after commodities procurement.
Smooth onboarding experience for new Platform users.
Develop an MVP Commodities procurement platform for a two communication between admin and buyers/suppliers
![](https://framerusercontent.com/images/K6M7FGsGtL7klq7EEjIT8RGiCM.png)
![](https://framerusercontent.com/images/K6M7FGsGtL7klq7EEjIT8RGiCM.png)
![](https://framerusercontent.com/images/K6M7FGsGtL7klq7EEjIT8RGiCM.png)
Goal
Connects a network of vetted suppliers globally, provides real-time market price quoting, detailed live tracking of shipments, and automates the documentation process.
Audience
Connects a network of vetted suppliers globally, provides real-time market price quoting, detailed live tracking of shipments, and automates the documentation process.
Goal
Connects a network of vetted suppliers globally, provides real-time market price quoting, detailed live tracking of shipments, and automates the documentation process.
Audience
Connects a network of vetted suppliers globally, provides real-time market price quoting, detailed live tracking of shipments, and automates the documentation process.
Goal
Connects a network of vetted suppliers globally, provides real-time market price quoting, detailed live tracking of shipments, and automates the documentation process.
Audience
Connects a network of vetted suppliers globally, provides real-time market price quoting, detailed live tracking of shipments, and automates the documentation process.
Goal
Connects a network of vetted suppliers globally, provides real-time market price quoting, detailed live tracking of shipments, and automates the documentation process.
Audience
Connects a network of vetted suppliers globally, provides real-time market price quoting, detailed live tracking of shipments, and automates the documentation process.
Initial Product Concept
This was initial concept available as at when I joined the team.
![](https://framerusercontent.com/images/dCsnpALIg1vMfWU3jeKbPi3kREM.png)
![](https://framerusercontent.com/images/SM4kRaC2Ju6RZ6OgZL6QfoSldE.png)
![](https://framerusercontent.com/images/5TN2cx1DMLWzxgG1MHxO56JqTg.png)
Competitor Analysis
![](https://framerusercontent.com/images/mXrZ2O5cAupsWQdWWFVenNtWPlU.png)
![](https://framerusercontent.com/images/7VZrbVFBCeUjWFKSLt36gY7Q48.png)
![](https://framerusercontent.com/images/LM3Pytrxb4859ZzWfE5tVBOOL7c.png)
![](https://framerusercontent.com/images/yJVhytJO7TkWlNy5fXgcdLLDOQ.png)
![](https://framerusercontent.com/images/xyPZX6YrWCVbEXumXxOnTlXxE.png)
Interview Questions
![](https://framerusercontent.com/images/VhXE5IOW2eYABVhZUlU49lhU5w.png)
Key Insights & Takeaways
Customers provide detailed specifications for their requests, including volume, incoterms, packaging, shipment dates, and target pricing.
The process heavily depends on clarifying customer needs and ensuring alignment with supplier capabilities.
Information is gathered from the customer, shared with the supplier, and offers are exchanged.
Quotes include multiple sub-charges: shipping terms, ocean freight charges, and country-specific fees.
Origin and destination ports detailed product description, including hazardous material documentation.
Ocean freight rates change quarterly; quotes are valid within that timeframe.
Cost breakdown for ocean freight, terminal charges, and bill of lading.
Identifying precise customer requirements.
Payment terms varying by customer type.
Tracking shipment visibility and handling alternative buyers/suppliers.
Information Architecture
![](https://framerusercontent.com/images/mLAJq2T6y3jU9oCAqA4AXJXE5Qk.png)
Initial Sketches
![](https://framerusercontent.com/images/5IRaun0QrvrGsmYaLzPd6Obt2aw.png)
![](https://framerusercontent.com/images/Ls29WxLkTHlaHPoWlvyfD8LeU.png)
Initial Product Concept
This was initial concept available as at when I joined the team.
![](https://framerusercontent.com/images/dCsnpALIg1vMfWU3jeKbPi3kREM.png)
![](https://framerusercontent.com/images/SM4kRaC2Ju6RZ6OgZL6QfoSldE.png)
![](https://framerusercontent.com/images/5TN2cx1DMLWzxgG1MHxO56JqTg.png)
Competitor Analysis
![](https://framerusercontent.com/images/mXrZ2O5cAupsWQdWWFVenNtWPlU.png)
![](https://framerusercontent.com/images/7VZrbVFBCeUjWFKSLt36gY7Q48.png)
![](https://framerusercontent.com/images/LM3Pytrxb4859ZzWfE5tVBOOL7c.png)
![](https://framerusercontent.com/images/yJVhytJO7TkWlNy5fXgcdLLDOQ.png)
![](https://framerusercontent.com/images/xyPZX6YrWCVbEXumXxOnTlXxE.png)
Interview Questions
![](https://framerusercontent.com/images/VhXE5IOW2eYABVhZUlU49lhU5w.png)
Key Insights & Takeaways
Customers provide detailed specifications for their requests, including volume, incoterms, packaging, shipment dates, and target pricing.
The process heavily depends on clarifying customer needs and ensuring alignment with supplier capabilities.
Information is gathered from the customer, shared with the supplier, and offers are exchanged.
Quotes include multiple sub-charges: shipping terms, ocean freight charges, and country-specific fees.
Origin and destination ports detailed product description, including hazardous material documentation.
Ocean freight rates change quarterly; quotes are valid within that timeframe.
Cost breakdown for ocean freight, terminal charges, and bill of lading.
Identifying precise customer requirements.
Payment terms varying by customer type.
Tracking shipment visibility and handling alternative buyers/suppliers.
Information Architecture
![](https://framerusercontent.com/images/mLAJq2T6y3jU9oCAqA4AXJXE5Qk.png)
Initial Sketches
![](https://framerusercontent.com/images/5IRaun0QrvrGsmYaLzPd6Obt2aw.png)
![](https://framerusercontent.com/images/Ls29WxLkTHlaHPoWlvyfD8LeU.png)
Initial Product Concept
This was initial concept available as at when I joined the team.
![](https://framerusercontent.com/images/dCsnpALIg1vMfWU3jeKbPi3kREM.png)
![](https://framerusercontent.com/images/SM4kRaC2Ju6RZ6OgZL6QfoSldE.png)
![](https://framerusercontent.com/images/5TN2cx1DMLWzxgG1MHxO56JqTg.png)
Competitor Analysis
![](https://framerusercontent.com/images/mXrZ2O5cAupsWQdWWFVenNtWPlU.png)
![](https://framerusercontent.com/images/7VZrbVFBCeUjWFKSLt36gY7Q48.png)
![](https://framerusercontent.com/images/LM3Pytrxb4859ZzWfE5tVBOOL7c.png)
![](https://framerusercontent.com/images/yJVhytJO7TkWlNy5fXgcdLLDOQ.png)
![](https://framerusercontent.com/images/xyPZX6YrWCVbEXumXxOnTlXxE.png)
Interview Questions
![](https://framerusercontent.com/images/VhXE5IOW2eYABVhZUlU49lhU5w.png)
Key Insights & Takeaways
Customers provide detailed specifications for their requests, including volume, incoterms, packaging, shipment dates, and target pricing.
The process heavily depends on clarifying customer needs and ensuring alignment with supplier capabilities.
Information is gathered from the customer, shared with the supplier, and offers are exchanged.
Quotes include multiple sub-charges: shipping terms, ocean freight charges, and country-specific fees.
Origin and destination ports detailed product description, including hazardous material documentation.
Ocean freight rates change quarterly; quotes are valid within that timeframe.
Cost breakdown for ocean freight, terminal charges, and bill of lading.
Identifying precise customer requirements.
Payment terms varying by customer type.
Tracking shipment visibility and handling alternative buyers/suppliers.
Information Architecture
![](https://framerusercontent.com/images/mLAJq2T6y3jU9oCAqA4AXJXE5Qk.png)
Initial Sketches
![](https://framerusercontent.com/images/5IRaun0QrvrGsmYaLzPd6Obt2aw.png)
![](https://framerusercontent.com/images/Ls29WxLkTHlaHPoWlvyfD8LeU.png)
Initial Product Concept
This was initial concept available as at when I joined the team.
![](https://framerusercontent.com/images/dCsnpALIg1vMfWU3jeKbPi3kREM.png)
![](https://framerusercontent.com/images/SM4kRaC2Ju6RZ6OgZL6QfoSldE.png)
![](https://framerusercontent.com/images/5TN2cx1DMLWzxgG1MHxO56JqTg.png)
Competitor Analysis
![](https://framerusercontent.com/images/mXrZ2O5cAupsWQdWWFVenNtWPlU.png)
![](https://framerusercontent.com/images/7VZrbVFBCeUjWFKSLt36gY7Q48.png)
![](https://framerusercontent.com/images/LM3Pytrxb4859ZzWfE5tVBOOL7c.png)
![](https://framerusercontent.com/images/yJVhytJO7TkWlNy5fXgcdLLDOQ.png)
![](https://framerusercontent.com/images/xyPZX6YrWCVbEXumXxOnTlXxE.png)
Interview Questions
![](https://framerusercontent.com/images/VhXE5IOW2eYABVhZUlU49lhU5w.png)
Key Insights & Takeaways
Customers provide detailed specifications for their requests, including volume, incoterms, packaging, shipment dates, and target pricing.
The process heavily depends on clarifying customer needs and ensuring alignment with supplier capabilities.
Information is gathered from the customer, shared with the supplier, and offers are exchanged.
Quotes include multiple sub-charges: shipping terms, ocean freight charges, and country-specific fees.
Origin and destination ports detailed product description, including hazardous material documentation.
Ocean freight rates change quarterly; quotes are valid within that timeframe.
Cost breakdown for ocean freight, terminal charges, and bill of lading.
Identifying precise customer requirements.
Payment terms varying by customer type.
Tracking shipment visibility and handling alternative buyers/suppliers.
Information Architecture
![](https://framerusercontent.com/images/mLAJq2T6y3jU9oCAqA4AXJXE5Qk.png)
Initial Sketches
![](https://framerusercontent.com/images/5IRaun0QrvrGsmYaLzPd6Obt2aw.png)
![](https://framerusercontent.com/images/Ls29WxLkTHlaHPoWlvyfD8LeU.png)
![](https://framerusercontent.com/images/wZ0kR4kbXHqG5BcxvTORzrCWYA0.png)
![](https://framerusercontent.com/images/girVQztfzWrrLQf62xSqocwlyhg.png)
![](https://framerusercontent.com/images/wZ0kR4kbXHqG5BcxvTORzrCWYA0.png)
![](https://framerusercontent.com/images/girVQztfzWrrLQf62xSqocwlyhg.png)
![](https://framerusercontent.com/images/wZ0kR4kbXHqG5BcxvTORzrCWYA0.png)
![](https://framerusercontent.com/images/girVQztfzWrrLQf62xSqocwlyhg.png)
![](https://framerusercontent.com/images/wZ0kR4kbXHqG5BcxvTORzrCWYA0.png)
![](https://framerusercontent.com/images/girVQztfzWrrLQf62xSqocwlyhg.png)
I'm presently open to new creative endeavours, so if you believe I could be a great match for your team or venture, reach out, and let's transform your product concepts into reality.
Designed & developed by Victor Churchill. ©2023 All rights reserved
I'm presently open to new creative endeavours, so if you believe I could be a great match for your team or venture, reach out, and let's transform your product concepts into reality.
Designed & developed by Victor Churchill. ©2023 All rights reserved
I'm presently open to new creative endeavours, so if you believe I could be a great match for your team or venture, reach out, and let's transform your product concepts into reality.
Designed & developed by Victor Churchill. ©2023 All rights reserved