Designing a Data-Driven Platform to Transform Global Chemical Trading

Streamlining supply chains, enhancing decision-making, and reducing risks for commodities prcourement.

Company

Waypoint Commodities

Waypoint Commodities

Duration

2 Months

Tools

Figma, Figjam

Hotjar

LogRocket

Sketch Pad

Team

Product Designer

Frontend Developer

Backend Developer

Developer Operations

Product Manager



Core Responsibilities

Design Strategy

Experience Design

Interviews

Interaction Design

$6m in Series funding

Delivered Minimum Value Product.

Improved Onboarding Experience by 15%

Multiple iteration to improve the onboarding for new customers particularly buyers.

Component Library

Working within a fast paced environment had to deliver component progress while working on features.

Waypoint Commodities is a B2B platform that aims to simplify the complex landscape of commodity trading. The platform connects suppliers and buyers, offering tools for price management, trade details, and a seamless onboarding experience. As the sole Product Designer, I was responsible for designing a user-centric experience that catered to the needs of suppliers, buyers, and admins, while improving efficiency, transparency, and decision-making.

Waypoint Commodities is a B2B platform that aims to simplify the complex landscape of commodity trading. The platform connects suppliers and buyers, offering tools for price management, trade details, and a seamless onboarding experience. As the sole Product Designer, I was responsible for designing a user-centric experience that catered to the needs of suppliers, buyers, and admins, while improving efficiency, transparency, and decision-making.

Waypoint Commodities is a B2B platform that aims to simplify the complex landscape of commodity trading. The platform connects suppliers and buyers, offering tools for price management, trade details, and a seamless onboarding experience. As the sole Product Designer, I was responsible for designing a user-centric experience that catered to the needs of suppliers, buyers, and admins, while improving efficiency, transparency, and decision-making.

Waypoint Commodities is a B2B platform that aims to simplify the complex landscape of commodity trading. The platform connects suppliers and buyers, offering tools for price management, trade details, and a seamless onboarding experience. As the sole Product Designer, I was responsible for designing a user-centric experience that catered to the needs of suppliers, buyers, and admins, while improving efficiency, transparency, and decision-making.

The Challenge
  • Ability for users to track their shipment after commodities procurement.

  • Smooth onboarding experience for new Platform users.

  • Develop an MVP Commodities procurement platform for a two communication between admin and buyers/suppliers

The Challenge
  • Ability for users to track their shipment after commodities procurement.

  • Smooth onboarding experience for new Platform users.

  • Develop an MVP Commodities procurement platform for a two communication between admin and buyers/suppliers

The Challenge
  • Ability for users to track their shipment after commodities procurement.

  • Smooth onboarding experience for new Platform users.

  • Develop an MVP Commodities procurement platform for a two communication between admin and buyers/suppliers

The Challenge
  • Ability for users to track their shipment after commodities procurement.

  • Smooth onboarding experience for new Platform users.

  • Develop an MVP Commodities procurement platform for a two communication between admin and buyers/suppliers

Goal

Connects a network of vetted suppliers globally, provides real-time market price quoting, detailed live tracking of shipments, and automates the documentation process.

Audience

Connects a network of vetted suppliers globally, provides real-time market price quoting, detailed live tracking of shipments, and automates the documentation process.

Goal

Connects a network of vetted suppliers globally, provides real-time market price quoting, detailed live tracking of shipments, and automates the documentation process.

Audience

Connects a network of vetted suppliers globally, provides real-time market price quoting, detailed live tracking of shipments, and automates the documentation process.

Goal

Connects a network of vetted suppliers globally, provides real-time market price quoting, detailed live tracking of shipments, and automates the documentation process.

Audience

Connects a network of vetted suppliers globally, provides real-time market price quoting, detailed live tracking of shipments, and automates the documentation process.

Goal

Connects a network of vetted suppliers globally, provides real-time market price quoting, detailed live tracking of shipments, and automates the documentation process.

Audience

Connects a network of vetted suppliers globally, provides real-time market price quoting, detailed live tracking of shipments, and automates the documentation process.

Initial Product Concept

This was initial concept available as at when I joined the team.





Competitor Analysis






Interview Questions


Key Insights & Takeaways

  • Customers provide detailed specifications for their requests, including volume, incoterms, packaging, shipment dates, and target pricing.

  • The process heavily depends on clarifying customer needs and ensuring alignment with supplier capabilities.

  • Information is gathered from the customer, shared with the supplier, and offers are exchanged.

  • Quotes include multiple sub-charges: shipping terms, ocean freight charges, and country-specific fees.

  • Origin and destination ports detailed product description, including hazardous material documentation.

  • Ocean freight rates change quarterly; quotes are valid within that timeframe.

  • Cost breakdown for ocean freight, terminal charges, and bill of lading.

  • Identifying precise customer requirements.

  • Payment terms varying by customer type.

  • Tracking shipment visibility and handling alternative buyers/suppliers.


Information Architecture
Initial Sketches

Initial Product Concept

This was initial concept available as at when I joined the team.





Competitor Analysis






Interview Questions


Key Insights & Takeaways

  • Customers provide detailed specifications for their requests, including volume, incoterms, packaging, shipment dates, and target pricing.

  • The process heavily depends on clarifying customer needs and ensuring alignment with supplier capabilities.

  • Information is gathered from the customer, shared with the supplier, and offers are exchanged.

  • Quotes include multiple sub-charges: shipping terms, ocean freight charges, and country-specific fees.

  • Origin and destination ports detailed product description, including hazardous material documentation.

  • Ocean freight rates change quarterly; quotes are valid within that timeframe.

  • Cost breakdown for ocean freight, terminal charges, and bill of lading.

  • Identifying precise customer requirements.

  • Payment terms varying by customer type.

  • Tracking shipment visibility and handling alternative buyers/suppliers.


Information Architecture
Initial Sketches

Initial Product Concept

This was initial concept available as at when I joined the team.





Competitor Analysis






Interview Questions


Key Insights & Takeaways

  • Customers provide detailed specifications for their requests, including volume, incoterms, packaging, shipment dates, and target pricing.

  • The process heavily depends on clarifying customer needs and ensuring alignment with supplier capabilities.

  • Information is gathered from the customer, shared with the supplier, and offers are exchanged.

  • Quotes include multiple sub-charges: shipping terms, ocean freight charges, and country-specific fees.

  • Origin and destination ports detailed product description, including hazardous material documentation.

  • Ocean freight rates change quarterly; quotes are valid within that timeframe.

  • Cost breakdown for ocean freight, terminal charges, and bill of lading.

  • Identifying precise customer requirements.

  • Payment terms varying by customer type.

  • Tracking shipment visibility and handling alternative buyers/suppliers.


Information Architecture
Initial Sketches

Initial Product Concept

This was initial concept available as at when I joined the team.





Competitor Analysis






Interview Questions


Key Insights & Takeaways

  • Customers provide detailed specifications for their requests, including volume, incoterms, packaging, shipment dates, and target pricing.

  • The process heavily depends on clarifying customer needs and ensuring alignment with supplier capabilities.

  • Information is gathered from the customer, shared with the supplier, and offers are exchanged.

  • Quotes include multiple sub-charges: shipping terms, ocean freight charges, and country-specific fees.

  • Origin and destination ports detailed product description, including hazardous material documentation.

  • Ocean freight rates change quarterly; quotes are valid within that timeframe.

  • Cost breakdown for ocean freight, terminal charges, and bill of lading.

  • Identifying precise customer requirements.

  • Payment terms varying by customer type.

  • Tracking shipment visibility and handling alternative buyers/suppliers.


Information Architecture
Initial Sketches







I'm presently open to new creative endeavours, so if you believe I could be a great match for your team or venture, reach out, and let's transform your product concepts into reality.

Designed & developed by Victor Churchill. ©2023 All rights reserved

I'm presently open to new creative endeavours, so if you believe I could be a great match for your team or venture, reach out, and let's transform your product concepts into reality.

Designed & developed by Victor Churchill. ©2023 All rights reserved

I'm presently open to new creative endeavours, so if you believe I could be a great match for your team or venture, reach out, and let's transform your product concepts into reality.

Designed & developed by Victor Churchill. ©2023 All rights reserved